LED signs are the most energy and cost-efficient way to advertise today.

Traditional advertising ? whether newspaper, yellow pages, radio, or other form of media ? is based on the cost per thousand exposures (CPM) of getting that message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display.

Compare the following:

• Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.

• Television advertising - The cost on average is approximately $6.26 per 1000 exposures.

• Radio advertising - The cost is about $5.47 per 1000 exposures.

• New LED electronic message center display - The cost is less than $0.15 per 1000 exposures.

How? Assume, for example, you spend $30,000.00 on on your LED sign. The life expectancy on LED signs is 100,000 hours or about ten years. The amortized daily cost of the message center would equal about $8.22. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $8.42. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.43 per thousand exposures (counting drivers only)!

Best of all, with LED advertising, your business does not have to worry about missing its target audience, becoming ?yesterday?s news,? or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.

LED Advertising versus Yellow Page Ads

The cost for yellow page advertising varies depending on where your business is located, and the size of the book's circulation. In the United States, there are more than 8,000 Yellow Pages directories published, all with different rates. In Manhattan, New York, a small, one-inch space listing would cost you about $2,500, and you could pay as much as $92,000 for a full-page display ad. But that same one-inch space listing in Manhattan, Kansas, would cost just $252, and a full-page display ad would be about $11,200.

Regardless of where your business is located, the circulation area of the phone book is certainly going to be broader than your target demographic. You will be advertising to people who are MILES away from your business and who would never travel that distance to buy your products or use your service.

Advertising research has repeatedly demonstrated that consumers prefer to patronize businesses within 5 miles of where they live. That means your best prospect is driving by your location every day. An LED sign will reach that prospect more successfully by being seen every time your potential customer passes by your location.

With LED Advertising

• The business owns the form of advertising.

• The advertising works for the business 24 hours a day, 365 days a year, with minimal cost.

• The sign acts as the ?salesman on the street? attracting customers into the business.

• The advertising speaks directly to the potential customers as they drive past the business location.

• The EMC can display information pertaining specifically to products available on the premises.

• The EMC makes the business a landmark in its community.

• The business can select its own market and direct its message to that market at any given time.

Please feel free to contact us at 800-341-6397 with any questions you have or to discuss your electronic display projects and requirements.

For more information, please feel free to contact us at 800-341-6397.