LED signs are the most energy
and cost-efficient way to advertise today.
Traditional advertising ? whether
newspaper, yellow pages, radio, or other form of media ? is based on the cost
per thousand exposures (CPM) of getting that message to the public. On this
basis, no other form of advertising comes close to matching the efficiency and
cost-effectiveness, dollar for dollar, of an electronic message display.
Compare the following:
- the cost on average is about $7.39 for 1000 exposures within a 10-mile
radius of the business location.
- The cost on average is approximately $6.26 per 1000 exposures.
Radio advertising -
The cost is about $5.47 per 1000 exposures.
New LED electronic message
center display - The cost is less than $0.15 per 1000 exposures.
How? Assume, for example, you spend
$30,000.00 on on your LED sign. The life expectancy on LED signs is 100,000
hours or about ten years. The amortized daily cost of the message center would
equal about $8.22. Add to this the daily cost of electricity for this new LED
unit (approximately $0.20), thus giving your business a daily message center
expense total of $8.42. With a daily traffic count of 20,000 vehicles passing
your business, you would have a cost of less than $0.43 per thousand exposures
(counting drivers only)!
Best of all, with LED advertising,
your business does not have to worry about missing its target audience, becoming
?yesterday?s news,? or facing expensive production costs for changing its
message, as happens frequently with the other forms of advertising mentioned.
LED Advertising versus Yellow Page
The cost for
yellow page advertising varies depending on where your business is located, and
the size of the book's circulation. In the United States, there are more than
8,000 Yellow Pages directories published, all with different rates. In
Manhattan, New York, a small, one-inch space listing would cost you about
$2,500, and you could pay as much as $92,000 for a full-page display ad. But
that same one-inch space listing in Manhattan, Kansas, would cost just $252, and
a full-page display ad would be about $11,200.
Regardless of where your business is
located, the circulation area of the phone book is certainly going to be broader
than your target demographic. You will be advertising to people who are MILES
away from your business and who would never travel that distance to buy your
products or use your service.
Advertising research has repeatedly
demonstrated that consumers prefer to patronize businesses within 5 miles of
where they live. That means your best prospect is driving by your location
every day. An LED sign will reach that prospect more successfully by
being seen every time your potential customer passes by your location.
With LED Advertising
The business owns the form of
The advertising works for the
business 24 hours a day, 365 days a year, with minimal cost.
The sign acts as the ?salesman on
the street? attracting customers into the business.
The advertising speaks directly
to the potential customers as they drive past the business location.
The EMC can display information
pertaining specifically to products available on the premises.
The EMC makes the business a
landmark in its community.
The business can select its own
market and direct its message to that market at any given time.
Please feel free to contact us
at 800-341-6397 with any questions you have or to discuss your electronic
display projects and requirements.
For more information, please feel free to contact us at 800-341-6397.