At Electronic Signs we believe an informed buyer is a smart buyer.
That's why we'd like to help you understand as much as possible about
all the options available to you when purchasing an LED sign.
When choosing an LED sign for your organization you
need to ask yourself the following questions:
How far away will my audience be from the LED sign?
Look carefully at the location where you want your LED sign to be installed.
You want to be sure that your target audience will have the chance to read your
complete message before they have passed your LED sign. After all that is the
point of the message sign � to convey a message. If you choose the wrong display
you may not be able to communicate your message clearly to your targeted
audience.
How much time will my target audience have to read
my LED sign?
Travel past the location and determine the starting point and ending point
of the visibility or your sign location. Note the distance from start to finish and the
time it takes to travel that distance. Let someone else drive while you do this.
If your target audience is stopped at a traffic light, you will be able to
communicate complete messages with a smaller LED sign. If your LED sign is to be
viewed by pedestrian traffic the factors still remain the same. How long will it
take the average person to walk past your LED sign?
If your target audience is driving past your sign at what speed will they be
traveling? Drivers traveling at 55 mph will have less time to read your message
than drivers traveling at 35 MPH. How far away will they be when they're first
able to see your sign?
What kind of messages do I want to communicate to my
target audience?
Take a few minutes and consider the type of messages you would like to see
on your LED sign. Write them out and look at them. When programming an LED
sign you will want to use abbreviations whenever possible and avoid punctuation
marks. Short, easy to read and understand messages are the most effective.
Can your advertising message be conveyed in only a few words? Or will you need
more text to make certain your message is clear? Compare the following examples:
Will images help convey your message more effectively? If so, your LED sign must
be capable of displaying at least 256 shades of gray to your image clear and
recognizable from a distance.
More information to help you make your buying decision:
Questions? Please feel free to contact us
at 800-341-6397 to discuss your LED sign projects and requirements.
For more information, please feel free to contact us at 800-341-6397.
