Single Color LED Signs

Full Color Video LED Signs

LED Tickers

LED Sign Project Galleries

Indoor LED Sign Specials

Outdoor LED Sign Specials

Tips on purchasing LED signs

Choosing Your LED Sign

LED Sign Basics

LED Sign Pixel Matrix

LED Sign Resolution

Maximum Viewable Distance

Communication Options

Leasing an LED sign

Leasing Advantages

Leasing Criteria/Payments

Request Leasing Info

LED sign energy savings information

Energy Comparison

Ideas and suggestions for fixed signs

Download Idea Catalog

Contact us at

Request a Quote















Choosing the right LED sign

At Electronic Signs we believe an informed buyer is a smart buyer. That's why we'd like to help you understand as much as possible about all the options available to you when purchasing an LED sign.

When choosing an LED sign for your organization you need to ask yourself the following questions:

How far away will my audience be from the LED sign?
Look carefully at the location where you want your LED sign to be installed. You want to be sure that your target audience will have the chance to read your complete message before they have passed your LED sign. After all that is the point of the message sign � to convey a message. If you choose the wrong display you may not be able to communicate your message clearly to your targeted audience.

How much time will my target audience have to read my LED sign?
Travel past the location and determine the starting point and ending point of the visibility or your sign location. Note the distance from start to finish and the time it takes to travel that distance. Let someone else drive while you do this. If your target audience is stopped at a traffic light, you will be able to communicate complete messages with a smaller LED sign. If your LED sign is to be viewed by pedestrian traffic the factors still remain the same. How long will it take the average person to walk past your LED sign?

If your target audience is driving past your sign at what speed will they be traveling? Drivers traveling at 55 mph will have less time to read your message than drivers traveling at 35 MPH. How far away will they be when they're first able to see your sign?

What kind of messages do I want to communicate to my target audience?
Take a few minutes and consider the type of messages you would like to see on your LED sign. Write them out and look at them. When programming an LED sign you will want to use abbreviations whenever possible and avoid punctuation marks. Short, easy to read and understand messages are the most effective.

Can your advertising message be conveyed in only a few words? Or will you need more text to make certain your message is clear? Compare the following examples:

LED sign message example

LED sign message example

Will images help convey your message more effectively? If so, your LED sign must be capable of displaying at least 256 shades of gray to your image clear and recognizable from a distance.

More information to help you make your buying decision:

Questions? Please feel free to contact us at 800-341-6397 to discuss your LED sign projects and requirements.

For more information, please feel free to contact us at 800-341-6397.